The Donauzentrum will become part of the Westfield Shopping and Entertainment Destination and has been presented with a new CI since September 30, 2021.
The name change to Westfield is considered a seal of quality for premium shopping centers of the Uniball-Rodamco-Westfield Group. The international Westfield network offers global brands greater attractiveness when entering the Austrian market and magnetically attracts both established retailers and up-and-coming brands.
The center management gave the go-ahead for the rebranding installation by KLW on August 30 of this year.
In exactly 30 days it was our job to successfully master 21 (!) construction sites in the Donauzentrum. An undertaking that makes even our experienced employees sweat.
Without a cool head and extensive experience, it would not have been possible to react quickly to unforeseeable assembly conditions and to withstand the enormous time pressure.
In 1800 assembly hours (not counting night work hours), the newly produced advertising systems were professionally assembled under the strictest safety requirements and the new CI was given a shine (light).